It seems as though Travis Scott is a major fan of Reese’s Puffs. So much so that he has teamed up with the brand to launch a series of special edition cereal boxes carrying Cactus Jack visuals. What’s more, there’ll be a dedicated pop-up event held in Paris soon in celebration of the snack’s arrival. The Merch that comes along this unique collab will be released at the pop-up.
The cereal box released on the 25th encased in an acrylic box and sold out in just under 5 minutes. Travis also released a cereal bowl and a spoon, which also sold out.
The cereal box retailed at $50 and is already reselling on Ebay for more than its retail!
According to Reese’s, the boxes were designed by Scott with the aim of reflecting and uniting his creative style with Reese’s Puffs’ branding. Take a look at the designs below.